ABOUT
We turn molecular data into decisions.
Amped PCR is a UK molecular technology company building Microbial Intelligence Infrastructure - the layer that sits above molecular testing and turns sparse results into actionable, spatial risk intelligence for controlled environments.
We sell high-performance qPCR reagents with very low bacterial background and no cold chain.
PurifAI Atlas is a controlled-access intelligence software platform that scores risk, maps it across a facility and guides where to act next.
Reagents are the commercial engine. Atlas is the long-term innovation. Based at AberInnovation in Wales, backed by the Development Bank of Wales, SFC Capital and Innovate UK.
Founders
Ben Davis
DirectorFounder Ben Davis leads Amped PCR with over 15 years of experience driving innovation in the biotech industry.
His proven ability to secure strategic partnerships and scale solutions from concept to commercialisation was critical to securing pre-seed investment for Amped PCR from the Development Bank of Wales (DBW) and SFC Capital, the UK’s leading SEIS/EIS fund managers.
Ben's leadership has fostered collaborations with industry giants in Manufacturing, resulting in advancements across reagent design, cleanroom workflows, and data analytics.
His prior experience at NuGEN Technologies, The Technology Partnership (TTP) and LGC Genomics includes leading multi-million-pound projects, developing rapid PCR formulations and co-developing PuckDX, a point-of-care qPCR platform now licensed to Diasorin.
Aysha Shah
Co-founder of Amped PCR, Aysha brings a unique blend of design innovation and comms expertise to the company's leadership.
A graduate of The Cass School of Art, Architecture & Design, her award-winning product design background includes collaborations with prestigious brands like Heal's and recognition in the Financial Times.
In comms, her press releases regularly featured in BBC News Online and other local, national, and global media outlets.
Aysha leads the company's design philosophy, ensuring products combine cutting-edge functionality with intuitive user experience.
As a neurodivergent founder with dyslexia and ADHD, Aysha brings a distinctive perspective to design and problem solving -instrumental in articulating the company's vision.
Director
